Internet Marketing Demystified....

Advertising, promotion, marketing etc that makes use of the internet and other electronic media to drive sales via electronic commerce (e-commerce) is referred to as Internet Marketing or online marketing.  It also encompasses sales leads from Web sites or emails.  Typically, internet marketing and online advertising are backed up by traditional types of advertising such as radio, television, newspapers and magazines.

Types of Internet Marketing

There are several specialized types of internet marketing
  • Web marketing, 
  • Email marketing 
  • Social media marketing:

Web marketing:

The massive e-commerce sites like Amazon, TripleClicks, Clickbank, Ebay etc come under the web marketing banner.  Also in this category are affiliate marketing sites like Secure Future International (SFI), Avon etc and promotional / informative sites (Wikipedia is the stand out example in this group).  Web marketing also covers online advertising on search engines and SEO (Search Engine Optimization).

Email marketing:

As the name suggests, email marking involves advertising and promotional marketing via email and is used to promote to both current and prospective customers.  This method relies heavily on 'lead capturing' - the 'capturing' of email addresses via opt in forms on websites and blogs usually offering free products, subscription to e-zines and so on.  It is worth noting here that by law all communication sent out via email like this must contain a 'back out' or unsubscribe link and this link MUST be activated immediately.

Social media marketing:

Obviously this method uses social networking sites like Facebook, Twitter, YouTube, Digg etc to distribute advertising and marketing messages.


Comments

Post a Comment

Popular posts from this blog

Learning to be a leader through affiliate marketing

This seems to be a contradiction in terms - surely you need to be a good leader in order to be a successful team leader in an affiliate program ?? Well, not necessarily because quite often being involved in an affiliate marketing program can provide you with the tools and teach you how to become a great leader. Attributes Of A Good Leader A good leader invariably has learned the following skill sets: They do not waste their time on skeptics or on people who aren't motivated to work the program.  They learn to identify and concentrate instead on the workers, on the ones who want to succeed and have, or are prepared to develop, the mindset to succeed.  They communicate regularly and constantly with their team despite external influences and are constantly there to provide support and assistance. They continually motivate and teach their team members the core principles of duplication and motivation. This is the way their network grows and strengthens. They learn to com...
Read more

Can We Really Trust Network Marketers?

What is it about multi level and network marketing that makes people automatically think 'SCAM'? The best reason to start an organization is to make meaning; to create a product or service to make the world a better place . ~Guy Kawasaki Multi Level Marketing Or Pyramid Scheme If you think multi level marketing and pyramid scheme are one and the same thing, you're not alone.  Unfortunately the terms 'MLM' (multi level marketing and also referred to as network marketing , direct selling, referral marketing etc) and 'down line' conjure up a negative image with many people because they associate them with illegal pyramid schemes and scams.  Nothing could be further from the truth and if you know what to look for you can easily tell which is which.   A Pyramid Scheme requires you to pay a fee to 'start earning'.  Unfortunately though that is about all a PS consists of - the ' income' is solely derived from those 'join up fees ...
Read more

Things you should know about Network Marketing ....

Network marketing has its origins in plain old 'word of mouth' recommendation and to this day this is STILL the number one method of endorsement for products and services.  If you want to find out how good, bad or indifferent something is the first thing you do is find someone you know who has used or bought it and you ask them for their opinion. Network marketing simply uses this 'personal recommendation / word of mouth' networking to promote particular goods and services.  In return, those who promote and recommend are rewarded for their services by receiving a share of the proceeds of sales that result from their PR efforts.  This share is part of normally what would otherwise have been spent on advertising. Of course, if this concept is going to work to its fullest potential it does require that those who recommend and promote the products should actually have first hand experience of them.  Otherwise it just becomes yet another 'hard sell' which doesn...
Read more